Alright, so today I’m gonna walk you through something I was digging into – figuring out if the WNBA has ever actually turned a profit. I mean, you hear all sorts of stuff, but I wanted to see what I could find out for myself.
Started with the Obvious: Google It
First thing’s first, I hit up Google. Typed in “has the wnba ever made a profit?” You know, the usual. Saw a bunch of articles and forum posts. The general vibe was… not great. A lot of stuff saying it hasn’t been profitable, which, honestly, wasn’t a huge shock. But I wanted more specifics.
Diving into the Details (Or Trying To)
- The 29-Year Myth: Kept seeing this number pop up – “29 years without a profit.” That’s basically since the league started. Pretty brutal.
- NBA’s Helping Hand: A bunch of articles mentioned the NBA propping up the WNBA financially. Like, covering losses. That’s a big deal.
- Vegas Aces Sellouts: Saw some good news about the Las Vegas Aces selling out every home game. That’s awesome! Real momentum there. But… did it change the overall picture? Probably not by itself.
Adam Silver’s Words
Found a quote from Adam Silver from a few years back where he said the WNBA had been losing an average of like, over $10 million annually since its founding. Ouch. That’s a big hole to dig out of.
Caitlin Clark Factor
Then, of course, there’s Caitlin Clark. Saw something claiming she was responsible for a HUGE chunk of the WNBA’s revenue this past season – like 26.5%! That’s insane. Obviously, individual players can make a difference, but it takes more than one player to carry a whole league into profitability.
What I Did Next

Okay, so Google gave me a general idea. But I needed to try and dig deeper. I started looking at financial reports… or, trying to. The WNBA isn’t exactly super transparent with their financials, so it’s not like you can just download a spreadsheet. But I kept digging through news articles and industry reports, looking for any hints of actual profit numbers.
My (Incomplete) Conclusion
Here’s the thing: I couldn’t find any rock-solid, official statement saying “YES, the WNBA made a profit in [year]”. Everything I found pointed to the league still relying on NBA support. The increased popularity and star power are definitely helping, but it sounds like they’re still working towards that profitability goal. The Caitlin Clark effect is real, more sell outs are awesome, but making a profit still seems to be out of reach. So, based on everything I’ve seen, the answer is likely still no, the WNBA hasn’t historically been profitable, and probably wasn’t in 2024 either. But, you know, things can change!